Upper Deck

Role

Web Director Europe, 2004 to 2007

Worked with

An international design and development team, and the brands' rights holders

Result

Work that influenced the US head office's marketing

Who it was for

Upper Deck Entertainment's European office ran trading card games including Yu-Gi-Oh!, World of Warcraft and Vs. System, the Marvel vs. DC game. Players across Europe needed websites and product information in their own language, for their own market.

What I wrote and produced

I directed the multilingual web content for these games: regional websites, product information, promotional material and print campaigns.

Who I worked with

I led an international design and development team, and worked closely with the rights holders for Marvel, DC Comics, Yu-Gi-Oh! and World of Warcraft.

I also met the players. At one event at Schiphol Airport, more than 3,000 fans played Vs. System under two 30-foot sculptures of Wolverine and Iron Man. What they told us about our websites fed straight into my design decisions.

The result

Some of the European work went on to influence marketing at Upper Deck's US head office.