App mockups
Who it was for
Paybak was a live music quiz app. Players in the UK and the USA joined the same game at the same moment, so the app, the show and the promotion all had to work in real time.
What I wrote and produced
I created and produced Paybak and led its content, brand and campaigns: the app's user experience, the live show design, print promotion, and social media promos for each presenter.
Who I worked with
Presenters and DJs, including Capital Breakfast's Fat Brestovci, our tech team, and Nano Cosmos, whose streaming set-up gave the live games sub-second latency.
The result
Paybak was delivered on schedule and to budget. Gamers in the UK and the USA played the same live games simultaneously, in perfect sync, and feedback from players was very positive.
Prototype button states
Prepping the presenters during rehearsals
Print promotions
App testing on multiple devices
Camera operator at a live game
Players mid-game
Me and the tech team
Capital Breakfast host Fat Brestovci after his game
Social media promos for each presenter