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Podium

Content lead for a live competition brand
Podium social videos: Stephen Grant, a prize winner announcement, and live chat comments
Role
Content and Marketing Lead, 2020 to 2022
Worked with
Comedian Stephen Grant and developer Alan Graham
Result
140% month-on-month ticket growth

Who it was for

Podium was a weekly tech prize competition, with a live show on Facebook hosted by comedian Stephen Grant. Players needed to know what was up for grabs each week, how to enter and when to tune in.

What I wrote and produced

I led the content: the brand identity, the website (designed and prototyped in Figma, Sketch, Adobe Creative Suite and Nova), weekly social campaigns on Facebook, Instagram and Twitter, and the motion graphics for Podium Live, made in After Effects. I also produced the show live in Wirecast.

Who I worked with

Comedian Stephen Grant, who hosted the live show each week, and developer Alan Graham.

The result

The social campaigns drove 140% month-on-month growth in ticket sales. I ran several projects at once, all to tight live-event deadlines.

Animated Podium story graphics reading 'Fingers crossed', 'Get in on the chat' and 'You ready?'
Podium prize adverts for an iPad Air and Bose 700 headphones
Podium website on mobile and desktop, featuring an Abarth 695 prize
Podium prize line-up, and a winner holding her Oculus Quest 2