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LGBTQ+ Innovations in Marketing + Behaviour

Introduction
Understanding the background of todays LGBTQ+ consumer
Consumer Behaviour
A look at what we think goes on in LGBTQ+ consumers minds
Savage x Fenty
Rihanna's collaboration with LGBTQ+ producers
Pride Collection
Mastercard
Representing true identities in the banking industry
True Name
Starbucks
Giving the transgender community courage
#whatsyourname
Conclusion
So where does this leave the LGBTQ+ consumer?
SCROLL

Exploring the current state of LGBTQ+ marketing, innovations and international consumer behaviour.

This research was conducted from an urban Western perspective and is grounded in Anglo-American readings of LGBTQ+ history.

LGBTQ+ Innovations in Marketing + Behaviour